What I Learned When I Lost My Voice
It's like the opening scene of Mad Men: what matters most is the ability to differentiate yourself.
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Attention Intelligence
The AI we need and the one we deserve, too
Malabsorption Of The Mind
Think better to decide better.
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The most impactful stuff we've written
Identity Determines Value
Our real value comes from the identity we choose to prioritize.
The Nature of Work
A handy little framework for explaining why everyone does what they do.
How The Decoy Pricing Calculator Works
Here's how the math works.
Introducing The Decoy Effect Calculator
Helping solo creators and service businesses psychologically price their products.
The Decoy Effect
It shows up everywhere, it's incredibly useful, and here's how it works.
Talking To Tech Doesn't Work
People refuse to talk to cell phones and their assistants like Siri or Alexa in public. What gives?